A Virtual Conference To Help You Become A Better School Marketer!


The best value in school marketing and communication professional development, period. Introducing the VirCon9.

Here's what you'll get when you register...

* 10 expert training presentations with actionable tips

* Watch the presentations live and/or watch the recordings of the presentations

* Access for you AND your team for one price

* Watch the presentations, again and again, all year long

* Access to "pop-up" private Facebook group for participants and presenters

* Ability to ask questions live and in the Facebook group

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Why VirCon?

I launched the first VirCon six years ago after I heard the same complaints from school marketers:

"Most conferences are too expensive for my budget."
"There is no specific track for marketing and communications."
"I can't attend every session and I feel like I'm missing too much."
"I can't afford professional development for my staff and for me."
"How am I supposed to improve my skills as a marketer?"

I knew there had to be a better way!

While in-person conferences are fantastic for networking, they are not a great value for learning. I love networking as much as the next person, but, in the end, networking isn't going to make you a better marketer, and it certainly isn't going to attract new students to your school.

I was once told, "Try and take one to two ideas from each conference, and that will be a successful conference."

My issue is that if you add up the cost of airfare, Uber/Lyft rides, hotel rooms, conference registrations, food, alcohol (while you're networking), and gifts for your family, it could cost your school and/or you thousands of dollars for two ideas.

That formula doesn't add up anymore!

The VirCon was created to bring you the best school marketing experts and have them teach you how to attract new students and retain current students using the internet and social media, all at the best possible value!

Now enter COVID-19, and most conferences have gone virtual. While they offer the convenience of a virtual presentation, their registration cost hasn't decreased to a point where school marketing and communications professionals can attend with their reduced budgets. In the end, even during COVID-19, I've tried to make the VirCon9 the best value in school marketing and communications professional development, period.

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What makes VirCon9 different from other conferences?

1. Action. Not Theory.

No boring talking heads here! These are new presentations conducted by experts who will teach and share their knowledge. You'll leave with actionable tips that you can begin using the day after watching the presentations.

2. Learning ALL Year

You'll have access to the presentation recordings forever. You can review the recordings again and again.

3. Incredible Value

No expensive registration fees, airfare, hotel costs, food, and drink. For one low price, you, and your team have access to incredible professional development training.

4. Professional Development for You AND Your Team

With your registration, you can share the recordings with any member of your team.

5. Interactive Learning

You’ll be able to ask questions of the presenters during the live presentations and in the private “pop-up” Facebook Group.

It's time to get focused on the areas you need help with

Unlike physical conferences where you can end up sitting through content you just don't need, VirCon9 is delivered entirely online. Dip in and watch the specific talks you need to transform your business, or catch them all. It’s up to you!

View the schedule

The best value in school marketing and communication professional development, period.

COVID-19 continues to change the look of education for the 2021-2022 school year. It has also affected the finances of schools, especially those schools that charge tuition. Student enrollment at most independent schools is down, which has put pressure on school budgets. As a result, budget money has been cut in departments, and schools have reduced or eliminated professional development budgets. Additionally, other organizations have moved or will move their conferences online while still charging a high fee.

I started the VirCon to provide the best value in school marketing and communication professional development. With all of the monetary pressures at school right now, I felt like the right thing to do was to lower the price of the VirCon. While other conferences are charging hundreds or even thousands of dollars for a virtual conference, I've decided to lower the price of early bird registration to $97 for your WHOLE TEAM. My goal was to create a professional development experience that all schools could participate in.

Additionally, I've also bundled the VirCon9 registration into membership in The MarCom Society, my online community created expressly for marketing and communications professionals at schools. The MarCom Society includes a library of training, a new training each month, a private online community, and much more...

Think about it, for only $600/year, you can join the MarCom Society, add up to nine other members of your team, get access to over 70 trainings, AND get access to the VirCon9.

Whichever option you select, I hope you'll join us for the VirCon9 to learn from marketing and communication experts for schools.

The Emotional and Visual Power of Your Images in Marketing

December 04, 2021, 12:00 AM

Mia Johnstone
Real Talk: Why Admissions-Marketing Partnerships Are No Longer Optional

December 03, 2021, 11:00 PM

Kelly Dun Meghan Hodgin
The All Star's Guide to Landing Pages that Convert

December 03, 2021, 10:00 PM

Kristen Doverspike Mia Charette
Market Research: What it is and Why it Matters for Your Independent School

December 04, 2021, 04:00 PM

Jonathan Oleisky

With 13 experts, the tactics you need are just a click away

Our experts will be sharing their years of knowledge, strategies and tactics. If you’re focused on launching or growing your business we've got you covered.

Meet the speakers

Here's What Others Are Saying

  • Thanks for providing such great info. You lined up an impressive list of options to appeal to all. Nicely done!

    Mary Ricci
    Mary Ricci

    Director of All-School Events, Brookfield Academy

  • I have found each VirCon event packed with useful information and equal in value to that of a three-day conference but without the travel and extra expense!

    Laura Korotkin
    Laura Korotkin

    Communications and Social Media Manager, Detroit Country Day School

  • I’ve done two VirCons through SchneiderB Media. If you’re involved in any part of school marketing, you need to sign up for VirCon9 today.

    Sandy Johnson
    Sandy Johnson

    Director of Marketing & Communication, Lakeland Christian School

  • Thanks for putting together the stellar VirCon team! Thanks again for a wonderful professional development opportunity!

    Flo Farrell
    Flo Farrell

    Director of Stewardship/Communications Associate for Social Media, Park School