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Emily Richards

Emily Richards

Stickman creates powerful, no-nonsense school marketing strategies that pay for themselves. We do this for prep and senior independent schools, primary & secondary state schools and academies, and multi-academy trusts. We’ve helped many schools around the globe generate hundreds of thousands of pounds through recruiting and retaining pupils.

The Stickman Consultancy

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About this Speaker

As both a parent and professional, Emily adores the education sector as she believes good schools have the power to change lives and shape futures.

Emily set up The Stickman Consultancy – a school marketing agency – in 2012, after spending 14 years in marketing agencies in the South West of England, working on large brands such as BMW/MINI, BBC-Haymarket and the Financial Times.


Across the last 9 years, Stickman’s specialist support, has helped to generate over £4.4m for schools in additional pupil fees. 


Emily is a consultant for IAPS (Independent Association of Prep Schools), the ISA (Independent Schools Association), trainee provider for AGBIS (Association of Governing Bodies of Independent Schools) and Fellow of the CIM (Chartered Institute of Marketing).

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