Market Research: What it is and Why it Matters for Your Independent School

What if your school knew: 1. What prospective families valued most when selecting a school for their child? 2. What people were really saying about your school: the good, the bad and sometimes the ugly? 3. What factors actually drive your enrollment now and in the future? 4. What your optimal tuition price point should be, relative to your value to your audience?

Market research uncovers exactly what your audiences are thinking about your school. Leveraging data from a well-designed market research study can be a game-changer for an independent school.

In this workshop, Jonathan demystifies the basics of market research and shares how best to use it to inform a more effective marketing strategy.