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Tactics and Tips for SEM (Google Ads)

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About this talk

Search Engine Marketing (SEM) is a digital marketing strategy, often referred to as pay- per-click (PPC) advertising.

In this session, you will gain a better understanding of how to increase the visibility of your website in search engine results pages (SERPS) and how SEO, SEM, and your website all work in sync to deliver results. Take aways include top tactics and tips that you can immediately implement in your school’s existing or new Google Ads Campaigns.

Following VirCon9, Aperture Advisory Associates is offering a free 60 minute analysis of your account by appointment.

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Candace Heidenrich

Founded in 2018, Aperture Advisory offers affordable and results-driven marketing services. The founder served for over a decade as an Admission & Marketing Director, as well as faculty chair at three private schools in California. In addition, she has over 15 years of experience with Google Ads and other marketing platforms. She has been a presenter at national and regional conferences, including: EMA, WBSA, and AMCSUS.

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