Founder & Owner, Aperture Advisory Associates Founded in 2018, Aperture Advisory offers affordable and results-driven marketing services. The founder served for over a decade as an Admission & Marketing Director, as well as faculty chair at three private schools in California. In addition, she has over 15 years of experience with Google Ads and other marketing platforms. She has been a presenter at national and regional conferences, including: EMA, WBSA, and AMCSUS.
About this speaker
Aperture Advisory was founded in 2018 by Candace Heidenrich to assist marketing and enrollment management professionals.
Spanning over two decades, Candace has visited over 60 schools and has significant experience with various projects and platforms, including: Branding, WordPress Websites, SEO, SEM (Google Ads), and Content Creation (blogs, social media, email newsletters, literature, and publicity).
Her director level experience in the offices of admission, marketing, summer programs, and as faculty chair at private schools in Los Angeles, Ojai, and Carlsbad, sets her agency apart.
She holds an M.F.A. in Intermedia from U.C.S.B. and studied educational philosophy in Oxford, England.
Working with clients nationwide, she has a good pulse on national trends and serves in an advisory and project-based capacity to enrollment management and marketing professionals.
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